What's on a Shoulder?

Found in a cupboard with a great story……

A humble plastic key purse and an old pair of epaulettes came to light as we searched for some equipment storage space in the Robe Room cupboards.  It just so happened that later that day a member of the Hayward family was visiting. I showed him the khaki uniform epaulettes which I thought were Sir Edward Hayward’s from his army uniform worn when he was a Rat of Tobruk in 1941.  I announced that they were a major’s rank with the single pip, but Mr Hayward pointed out that with the crown over the top they were a Lieutenant Colonel’s. This would place them in the time that Edward Hayward had been transferred to the pacific region to head up the catering services for that theatre of war against the Japanese.  It was here that he questioned why an American GI would trade a bottle of Scotch for two bottles of Coca Cola and later, after the war had ended, negotiated the first bottling franchise for Australia under the name of Southern Bottlers.  This soft drinks company became a leading force in Australian retailing after WW II and made Sir Edward considerable returns from his curiosity and efforts to define why the exchange was of equal value in the eyes of an American.

Edward Hayward  joined up with 2/43rd Battalion, 9^th Division, 2^nd AIF and held the rank of Captain.  He was referred to as ‘Uncle Billy’ and trained with his unit at Woodside camp between June and December 1940.

 Story from Margaret Burton nee Hayden:

‘“Uncle Billy” Hayward centre in dark uniform each photo.

My father Hack Hayden known in unit as “Old Jack” sepia back row 5^th from right b&w 3^rd from left 2^nd back row.

Note – the units men were all young except my father who was 34 and Cpt Hayward over 40 hence their nicknames.

 

Story goes that when the unit went on a  route march from Woodside camp. Uncle Billy would take them into the bar of the local hotel and shout them all a beer.  He would stay in the lounge.

I understand little saluting was done at any time.’

Such stories give us an insight into Edward Hayward's character and his abilities. He was a good businessman always ready to spot an opportunity but also had the talent to engender a strong team spirit. This drove John Martins reputation for customer service and also the loyalty of its staff who were valued and supported.